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The Factors Of NIKE's Success

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Why is this logo for Nike's corporate culture so important? The reason is that it is ancient wisdom with the United States "just do it" are inseparable. Nike(Nike Dunk SB) does not only sell shoes, it sold a way of life, that is its key to success. Nike is no doubt that the great American dream marketed around the world and to promote their work ethic; Nike tells its customers, if you are determined to fight for, you will surpass others, to conquer all. Use by such methods, namely the use of people's ardent desire for success, Nike(Nike Dunk Low/Nike Dunk High) has also created its own kind of personality and attitudes. Through the clever use of a very simple ad punch line, it succeeded in a kind of attitude to life into the commodities they sell.

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